Our retail client is looking for a Sr. Media Manager with 8+ years experience in media and an emphasis on digital channel (paid social, Digital Video, email, search).
• Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
• Serves as key day-to-day liaison with paid media agency
• Sharing/Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
• Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
• Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
• Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.
• Meets with existing and prospective media vendors to evaluate future media opportunities
• Oversees holistic budget to be executed by team
• Responsible for sharing integrated media plans to key stakeholders
• Manages upfront investment, paid ipartnerships, and key vendor relationships
• Oversees holistic digital strategy driving in-store sales
• Oversees grand openings, local, and multi-cultural plans
• Partners with consumer insights and agency partners to execute cross-channel measurement studies
• Represent paid media strategy for annual and ad hoc planning processes
• Continuously monitors campaign & provides optimizations
• Leads quarterly look-backs & establishes best practices
Requirements:
• Bachelor’s Degree or similar marketing experience
• A minimum of 7+years of experience in media
• Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).
• Strong experience optimizing media channels and establishing testing approaches and analytics experience
• Effective verbal and written communication on all levels and both internally and externally
• Experience working with outside agencies and vendors
• Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
• Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
• Excellent working knowledge of Excel and PowerPoint
• Strong analytical experience and proven critical thinking
• Knowledge of retail business a plus
...and third-party warehousing solutions. Job Description We are currently seeking a dedicated and detail-oriented Customs Entry Writer to join our dynamic customs brokerage team. This is an excellent opportunity for professionals passionate about international...
...T-ROC is looking for an outgoing Brand Ambassador who will serve as the face and voice of Hisense... ...authorized partner with Hisense, you will be working with some of the worlds largest... ...support our Hisense team. Working with home appliances and consumer electronics within...
At Tony's Fresh Markets, how we work is defined by shared values that include absolute integrity, respect, and collaboration. However, it's more than that; it's smart and highly driven people united in purpose to serve one another. Bring your energy and unique perspective...
...professional who thrives in a fast-paced, tech-driven environment? Our company is looking for dynamic individuals to join our team as AT&T Wireless Sales Associates. In this role, youll be at the forefront of delivering advanced AT&T business solutions to clients,...
...oriented individual who values face-to-face teamwork, rather than a work-from-home setup. The ideal candidate will support various marketing... ...and creating high-quality photo and video assets to increase brand awareness and increase sales. The ideal candidate is both a hands...