Our retail client is looking for a Sr. Media Manager with 8+ years experience in media and an emphasis on digital channel (paid social, Digital Video, email, search).
• Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
• Serves as key day-to-day liaison with paid media agency
• Sharing/Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
• Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
• Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
• Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.
• Meets with existing and prospective media vendors to evaluate future media opportunities
• Oversees holistic budget to be executed by team
• Responsible for sharing integrated media plans to key stakeholders
• Manages upfront investment, paid ipartnerships, and key vendor relationships
• Oversees holistic digital strategy driving in-store sales
• Oversees grand openings, local, and multi-cultural plans
• Partners with consumer insights and agency partners to execute cross-channel measurement studies
• Represent paid media strategy for annual and ad hoc planning processes
• Continuously monitors campaign & provides optimizations
• Leads quarterly look-backs & establishes best practices
Requirements:
• Bachelor’s Degree or similar marketing experience
• A minimum of 7+years of experience in media
• Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).
• Strong experience optimizing media channels and establishing testing approaches and analytics experience
• Effective verbal and written communication on all levels and both internally and externally
• Experience working with outside agencies and vendors
• Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
• Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
• Excellent working knowledge of Excel and PowerPoint
• Strong analytical experience and proven critical thinking
• Knowledge of retail business a plus
...Your success is a train ride away! As we move Americas workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States...
...Adult Gastroenterologist Opportunities with Kaiser Permanente Fulfilling the promise of medicine Kaiser Permanente / The Permanente Medical Group The Permanente Medical Group, Inc. (TPMG - Kaiser Permanente Northern California) is one of the largest medical...
...Infor Finance ERP Analyst 100% Remote Unable to provide sponsorship now or in the future Our client is a leading healthcare organization looking to bring on an Infor Finance ERP Analyst onto their team. This individual will work alongside the ERP team to manage...
...We are seeking an Office Manager in Knoxville, TN for a leading provider of property and liability insurance solutions for real estate... ...will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account...
Overview Summary Educates students in general education core; and/or health studies; and/or professional courses by providing instructional experiences that support mission and goals of University and/or program. Assesses educational outcomes and uses data to ...