Job Description

About BIFMA

BIFMA is the leading non-profit trade association for commercial furniture in North America with members from around the world. Founded from the need to define uniform product design and fabrication standards for the industry, BIFMA has served as the voice of the commercial furniture industry since 1973 and is now the recognized source for refining, managing, and developing ANSI standards that embody safety, ergonomics, health, sustainability and performance. These technical services support buyer and specifier communities in making informed furniture selection decisions through education, product registries, and certifications.

BIFMA has expanded its mission to fully support the industry by providing market research, thought leadership, and industry outreach celebrating design and innovation in recognition of the significance furnishings play in the places we learn, work, heal and live.

About the ROLE & RESPONSIBILITIES

The Marketing Communications Manager plays a pivotal role in shaping BIFMA's brand presence and engagement strategy across digital, print, and event platforms. This role reports directly to the President and CEO and collaborates closely with Association Directors.

Communications

• Craft targeted messaging for advertisements, digital campaigns, press releases, member communications, and events.
• Publish messaging across various digital platforms including social media, the association management system, website, and publications.
• Contribute to content development for CEU’s.
• Develop thought leadership articles distilling content from selected BIFMA produced webinars.
• Develop creative membership recruiting campaigns promoting BIFMA value.
• Organize and manage webinars / meetings using MS365 Teams platform.

Graphic Design

• Create graphics for CEUs, presentations, advertising, events, and website.
• Develop and manage marketing collateral for association.
• Manage brand use of trademark logos.

Website and Association Management System (AMS) - Your Membership software

• Manage website content and organization for clarity and visual interest.
• Coordinate larger efforts with AMS system website designer.
• Maintain distribution contact lists.

Social Media

• Develop and execute strategy for social media presence. Linkedin, Instagram, Facebook
• Coordinate content and manage postings.
• Manage social media accounts.

Events

• Provide messaging and creative content for the promotion and implementation of events hosted by the association.
• Capture photography or video content as needed.
• Coordinate annual trade show logistics, including booth setup and marketing collateral.
• Support preparation of presentation / promotional materials for BIFMA presentations at industry partner conferences.

Leadership

• Collaborate with directors to assess upcoming needs and recommend creative approaches to promote association work.
• Contribute to the total effectiveness of the association; communicate openly, address issues proactively, offer creative ideas and work as a positive, engaged team member.
• Demonstrate professional and resourceful initiative.
• Independently manage multiple priorities.

General Qualifications

• BS in Marketing, Communications, or related field.
• 5-10 yrs experience in role with similar responsibilities.
• 5 yrs experience in furniture industry, interior design, or architecture firms a plus.
• Experience in HTML for website management.
• Experience with an AMS system a plus.
• Proficient in MS Teams, MS Office suite, Co-pilot, Adobe Creative Suite, Loomly.
• Excellent communication skills; verbal, written, and graphic.
• Ability to work with a wide variety of individuals and disciplines.
• Familiarity working in nonprofit a plus.

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