Plaid Enterprises | Atlanta, GA | Celebrating 50 Years of Creativity
Plaid Enterprises, home to iconic brands like Mod Podge, FolkArt, Apple Barrel, Bucilla, and Arteza , is seeking a Senior Graphic Designer to lead the conceptualization and creation of packaging and branding that stands out on the retail shelf and wins the digital shelf.
This role is ideal for a visual storyteller who combines bold imagination with commercial savvy. You understand what makes packaging stop a shopper in the aisle, stand out on the digital shelf, and communicate a product’s story in seconds. Reporting to the Creative Director , you’ll transform insights and ideas into packaging that celebrates creativity while delivering results.
What you will do!
· Dream big, then design smart. Conceptualize packaging and display materials that push creative boundaries while staying true to each brand’s DNA.
· Design for both shelves. Create packaging that captivates in-store and converts online, optimizing for both physical shelf presence and e-commerce imagery (PDPs, thumbnails, and banners).
· Lead projects from idea to execution. Own packaging design from concept and mockup through production-ready artwork, ensuring all assets are accurate, on time, and on brand.
· Collaborate cross-functionally. Partner closely with product development, marketing, and brand teams to translate objectives and consumer insights into compelling visual stories.
· Balance creativity with craft. Bring forward fresh ideas while honoring brand standards and real-world production requirements.
· Stay trend-aware. Keep a pulse on design, retail, and sustainability trends to continually evolve Plaid’s visual expression.
· Deliver excellence. Prepare precise, print-ready files and follow through with vendors or production partners to ensure the final product meets creative and technical expectations.
· Champion the brand. Help shape the next chapter of Plaid’s visual legacy as we celebrate 50 years of inspiring makers around the world.
What you Bring!
· Bachelor’s degree in Graphic Design or related field.
· 5+ years of design experience, preferably in consumer packaging or retail environments.
· Proven ability to translate strategy into compelling design concepts that work across print and digital.
· Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign) ; familiarity with 3D tools (Dimension, Blender, or similar) a plus.
· Deep understanding of retail packaging strategy, shopper psychology, and brand storytelling.
· Attention to detail, organizational skills, and ability to thrive in a collaborative environment.
· A genuine love for creativity, craftsmanship, and helping people make beautiful things.
Knowledge with the prepress process including flexography.
...successful candidate will design and implement safety management systems, oversee emergency response planning, manage incident investigations, and ensure full regulatory compliance. The position plays a key role in protecting people, physical assets, and business continuity...
Company Description Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue ...
...personalized insights to empower individuals and organizations to make data-driven decisions, promoting longer, healthier lives. Voloridge... ...hedge fund. We are seeking a highly motivated Data Analyst Intern to research and analyze health data and assist in preparing...
...Professionals assist in the development, management, and implementation of a Health and... ...organization. Educate and support all levels of Dennis Group personnel on accident/injury... ...Must be on-call to address delays, emergencies, bad weather, and other issues at the jobsite...
...Van Driver Warehouse - Hourly/Non-Exempt City Electric Supply - Onsite - Ann Arbor, MI Looking to start an exciting new career?... ...wholesaler with the benefits of a worldwide service network and the personal service of a neighborhood store. Our "customer service first"...