Job Description
Description :
- This job is a member of the Digital Analytics Implementation Team within the Customer Intelligence Division.
- This role is responsible for managing the implementation and maintenance of the digital analytics tools e.g. Adobe Analytics Tag management System Tealium. Digital Analytics Implementation Analyst will strive to differentiate American as an industry leader in the digital customer experience.
- Successful candidates will be comfortable setting clear goals and direction driving strategies producing thoughtful analysis delving into technical topics and presenting to a wide range of executive stakeholders - to deliver the best digital customer experience.
What you'll do
- Manage the implementation and maintenance of analytics tools e.g. Adobe Analytics Tag Management System Tealium
- Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.
- Strong expertise in data collection mapping for Adobe Analytics both web and native app data feeds and performing issue analysis.
- Experience in data validation identifying tagging and data collection issues and ensuring data accuracy.
- Proven ability to collaborate with cross-functional teams including Product Owners technology teams and Vendors to define analytics requirements and implement tracking solutions.
- Collaborate with our technology teams to add update and verify implementation of analytics tracking on mobile app.
- Conduct quality assurance checks and data validation identify data collection issues implement marketing pixels and perform duties of Adobe Analytics administrator including SAINT classifications managing shared dashboards.
- Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators KPIs that drive strategic decision-making and customer experience improvements.
- Maintains detailed documentation of analytics tools and measurement strategies.
- Identify opportunities for improving customer experience that increase conversion or drive revenue improvement use data to communicate recommendations to stakeholders.
- Establish best practices for data collection and data quality on the online channels configuring web analytics technology and interpreting data.
- Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements.
- Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
- Collaborate with design QA development and analytics resources for implementation and analysis of testing and personalization campaigns.
Minimum Qualifications - Education Prior Job Experience
Bachelor's degree in Statistics Mathematics Computer Science Economics Engineering or related field
- 2-3 years of experience with Adobe products or similar analytics tools preferably in implementation capacity.
- Experience with SQL and JavaScript is a plus.
- Experience managing analytic and/or development projects.
Preferred Qualifications- Education Prior Job Experience MS in Statistics Applied Math Computer Science Economics Engineering or related field.
- Experience with analytics tools including Adobe Analytics/Tealium/Celebrus
- Experience with iOS and Android SDKs
- Proficient knowledge of JavaScript jQuery and JSON.
- Experience with Agile development and associated ceremonies.
- Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision.
- Outstanding analytical thinking and problem-solving abilities.
- Excellent interpersonal and communication skills with the ability to tailor your approach to different audiences.
- The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way.
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